ALFA 2010 Conference & Expo
Keynote Speakers

The ALFA 2010 Conference will feature first-rate executive sessions, top-level networking opportunities, and these timely and insightful keynote speakers.

DychtwaldMaddy Dychtwald, one of the nation’s leading authorities on the lifestyle, marketing, and retirement implications of what she calls the “age wave.” Dychtwald has spent more than 20 years deeply involved in exploring all aspects of this subject.
Read more about Maddy Dychtwald


Lempert Photo

Phil Lempert, an expert analyst on consumer behavior, marketing trends, new products, and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide.
Read more about Phil Lempert

Take a look at the ALFA 2009 Conference
& Expo highlights

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Welcome to the official site for the Assisted Living Federation of America 2010 Conference & Expo, May 25-27, at the Phoenix Convention Center.
From the moment you register for this event, you’ll be on your way to the most important annual conference in senior living. By participating in the ALFA 2010 Conference, you are renewing your commitment to operational excellence.

Save the dates:

ALFA 2011 Conference & Expo, April 5-7 (Orlando, FL)


ALFA 2012 Conference & Expo, May 16-18 (Dallas, TX)

The members of the Assisted Living Federation of America (ALFA) exemplify choice, dignity, and independence for seniors. To support these principles and to enhance quality of life for seniors, ALFA influences public policy, promotes business excellence, and ensures an informed public.






Congratulations to the 2010 ALFA Hero Award and Best of the Best Award recipients! Best of the Best Award winners will be recognized at the ALFA 2010 Conference & Expo at the first General Session, sponsored by Ventas (May 25, 8 – 10 am). The ALFA Hero Award winners will be recognized at the ALFA Annual Awards Luncheon and Media Presentation, sponsored by Benchmark Assisted Living (May 25, 11:45 am – 1:45 pm). Join us in celebrating outstanding contributions to senior living!









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Register today for the best rate! Check out the discounted rates for ALFA members and students as well as special one-day rates. You won’t want to miss this important senior living event!